Нижний 800 х Хохлома х Синхронизация: "Город сокровищ" - интерактивный лендинг-игра с элементами культуры и быта

Objective

The Nizhny 800 × Khokhloma × Synchronization alliance created an interactive experience for the XXI International 'Golden Khokhloma' Festival (June 2025 in Semyonov). The campaign aimed to showcase the region's traditional folk crafts and cultural heritage to festival visitors through modern digital engagement, driving interest in local artisanal techniques and participating brands.

Solution

An interactive web-based game-landing hybrid where players collect decorative items representing regional crafts and arrange them in three rooms of a virtual home (kitchen-living room, bedroom, bathroom). The mechanic uses drag-and-drop placement with highlighted zones for each item. Every piece features an information card describing its craft origin, production technique, and cultural significance—including khokhloma, Gorodets painting, lace, filigree, and other regional specialties. The interface includes an onboarding tutorial, room selection, progress tracking, and a completion summary with links to festival information. Built as a web experience with shareable results.

Results

Not published.