25th Anniversary

Objective

Russian Airline launched this browser game to celebrate the 25th anniversary of its loyalty program, aiming to generate media buzz and re-engage customers during a promotional campaign. The campaign targeted approximately 500,000 players across digital channels to reinvigorate the brand's presence in media.

Solution

A browser-based casual game where players guide a character named Andrey — with three lives — through obstacles while racing to catch a flight, collecting gifts as difficulty escalates. Sessions run up to 10 minutes, with the character's speed increasing over time to raise the challenge. Points and bonuses persist across replays and don't reset. The game shares one account across desktop and mobile versions, syncing progress on both, though players couldn't switch devices mid-session. A leaderboard shows each player's overall ranking, total points earned, and promo codes collected. Points earned during the month-long campaign converted into loyalty program bonuses redeemable for flight perks and international travel. Built on Django backend with React frontend, the game includes anti-cheat mechanisms plus nickname and avatar filters blocking prohibited or indecent content.

Results

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