# The Well Played Awards > A free, open library of playable marketing: 1,117 campaign games > commissioned by 714 brands and built by 813 agencies, 1983–2026. > Game pages describe the campaign objective and the solution, with results, > credits and screenshots where the sources support them. No account, no > paywall — every page below is fully readable. A campaign game is a game a brand commissions for a marketing purpose: a product launch, loyalty, awareness or sales. The library does not include WebGL demos without a campaign, entertainment game portals, or interactive sites without a game mechanic. How to cite: The Well Played Awards, https://wellplayedawards.com/games/ ## Browse - [Full catalog](https://wellplayedawards.com/games): all 1,117 games, filterable by objective, industry, mechanic and platform - [Collections](https://wellplayedawards.com/collections): curated selections - [Brands](https://wellplayedawards.com/brands): brands with two or more campaign games, each with a page listing every game made for it - [Agencies](https://wellplayedawards.com/agencies): every studio with credits - [About & criteria](https://wellplayedawards.com/about): what counts as playable marketing ## By objective - [Engagement](https://wellplayedawards.com/games/objective/engagement): 540 games - [Awareness](https://wellplayedawards.com/games/objective/awareness): 294 games - [Product Launch](https://wellplayedawards.com/games/objective/product-launch): 127 games - [Sales](https://wellplayedawards.com/games/objective/sales): 70 games - [Lead Gen & Recruiting](https://wellplayedawards.com/games/objective/lead-gen-recruiting): 34 games - [Loyalty](https://wellplayedawards.com/games/objective/loyalty): 22 games - [Other](https://wellplayedawards.com/games/objective/other): 24 games ## By industry - [Food & Drink](https://wellplayedawards.com/games/industry/food-drink): 258 games - [Entertainment](https://wellplayedawards.com/games/industry/entertainment): 252 games - [Fashion & Beauty](https://wellplayedawards.com/games/industry/fashion-beauty): 134 games - [Tech & Telecom](https://wellplayedawards.com/games/industry/tech-telecom): 133 games - [Automotive](https://wellplayedawards.com/games/industry/automotive): 104 games - [Retail](https://wellplayedawards.com/games/industry/retail): 61 games - [Finance](https://wellplayedawards.com/games/industry/finance): 41 games - [Travel & Hospitality](https://wellplayedawards.com/games/industry/travel-hospitality): 20 games - [Other](https://wellplayedawards.com/games/industry/other): 103 games ## By mechanic - [Arcade & Action](https://wellplayedawards.com/games/mechanic/arcade-action): 277 games - [Adventure & Quest](https://wellplayedawards.com/games/mechanic/adventure-quest): 163 games - [Racing & Sports](https://wellplayedawards.com/games/mechanic/racing-sports): 147 games - [Puzzle](https://wellplayedawards.com/games/mechanic/puzzle): 136 games - [Quiz & Trivia](https://wellplayedawards.com/games/mechanic/quiz-trivia): 118 games - [Simulation & Strategy](https://wellplayedawards.com/games/mechanic/simulation-strategy): 104 games - [Mini-Games](https://wellplayedawards.com/games/mechanic/mini-games): 103 games - [Music & Rhythm](https://wellplayedawards.com/games/mechanic/music-rhythm): 27 games - [Other](https://wellplayedawards.com/games/mechanic/other): 21 games ## By platform - [Web](https://wellplayedawards.com/games/platform/web): 661 games - [App](https://wellplayedawards.com/games/platform/app): 142 games - [In-Game](https://wellplayedawards.com/games/platform/in-game): 130 games - [Installation](https://wellplayedawards.com/games/platform/installation): 77 games - [AR & VR](https://wellplayedawards.com/games/platform/ar-vr): 56 games - [Social](https://wellplayedawards.com/games/platform/social): 50 games ## Collections - [Brand games on Roblox](https://wellplayedawards.com/collections/roblox-games): Every brand experience on Roblox in the library — own worlds, tycoons, obbies and takeovers of hit games — with what each one reported. - [Brand islands in Fortnite](https://wellplayedawards.com/collections/fortnite-games): Islands brands built in Fortnite Creative and UEFN — sports hubs, car showrooms, hotel worlds and sneaker hunts — with the results each one reported. - [Fast food games](https://wellplayedawards.com/collections/fast-food-games): Games from quick-service chains — McDonald's, KFC, Burger King, Pizza Hut, Domino's and smaller chains — from Xbox discs to loyalty-app arcades. - [Christmas brand games](https://wellplayedawards.com/collections/christmas-games): Advent calendars, Santa trackers and December worlds: the games brands made for the Christmas season, from Google and McDonald's to Cartier. - [Classic advergames](https://wellplayedawards.com/collections/classic-advergames): Video games that brands made from 1983 to 2010: mail-in Atari cartridges, mascot platformers, a cereal-box shooter and Burger King's Xbox discs. - [Games that launched a product](https://wellplayedawards.com/collections/launched-a-product): Campaigns built to put something new in people's hands — from console-style teasers to in-store demos. - [The quiz, endlessly reinvented](https://wellplayedawards.com/collections/quiz-campaigns): The cheapest mechanic in the book and the one brands keep coming back to. Here it is done well. - [Still playable today](https://wellplayedawards.com/collections/still-playable): Most campaign games die with the campaign. These are the ones you can still open and play right now. - [Food & drink at play](https://wellplayedawards.com/collections/food-and-drink): One of the most crowded categories in the library — snacks, soda and fast food have been making games for twenty years. - [AR in the wild](https://wellplayedawards.com/collections/ar-in-the-wild): Filters, lenses and camera games that put the brand into the room instead of onto a screen. - [Games that keep people coming back](https://wellplayedawards.com/collections/loyalty): Points, streaks and prize draws — play built around retention rather than a single moment. - [Brands inside other games](https://wellplayedawards.com/collections/in-game-worlds): Roblox worlds, Fortnite islands and in-game drops — campaigns that went where the players already were. - [Play you had to walk up to](https://wellplayedawards.com/collections/installations): Screens in stores, arcade cabinets at events, projections on buildings — games with a physical address.